There is no wonder that the video marketing maintains and continues to grow. The only question is how rapidly will the business move to take full benefits of it? Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 5 reasons why you should adopt the video marketing for your business.
Increase Conversions and Sales
Video Marketing has rapidly become a creative and successful means of increasing online marketing sales conversions. Incorporating Brand Commercial Video into your marketing strategy diversifies your content and offers your customer higher level of engagement. Your clients want to see what they are getting when it comes to buying products online. Potential customers are even more likely to fall in love with a product if they are able to see how it works and why other customers love it.
Build Trust & Credibility
Conversions and sales are based on trust. But building trust alone should be a goal. The entire video marketing concept is based on trust and long-term relationships. Understand, videos have been resulted to increase conversion rates by 80%. Utilizing video to put a reliability to your business on your landing page, help your leads trust you, and convert faster.
Maximize Return On Investment (ROI)
To get you even more motivated, Excited to tell that video provides good return on investment. Despite the fact that video production is not the easiest or cheapest task yet, it pays off big time. In addition, online video editing tools are constantly getting better and more accessible. And even your smartphone is already capable of making good videos. For your brand you don’t need to produce high-quality videos, just make sure that the video you created is well illustrated and easy to follow. The content is all that matters when it comes to video marketing. So, make sure the material is concise and well presented.
Improve Ranking On Search Engines
As we have seen, the rate of video consumption is higher than ever before. People enjoy watching videos. YouTube statistics show a total of 1,000,000,000 mobile video views per day. The typical session of mobile browsing lasts over 40 minutes. That’s up to over 50% year-over-year. You will boost the time visitors spend on your website with Brand Commercial Video. Extended exposure builds trust and indicates search engines that seem to have quality content on your website. If you have a brand video embedded on your website with YouTube Channel, that content have 55 times more likely to turn up first on Google. Since YouTube is now part of Google, the number of videos impacting the search engine rating has grown significantly.
Brand Awareness Through Social Media
Videos are a perfect stimulation for our minds. We are naturally inclined to visuals and this aspect has also been recognized by all social media platforms. People usually share video on social media more than anything else. Social networks are also promoting new technologies for video content. Many videos features has been launched by Facebook. Social media platforms are now and then adding new video sharing functionality to keep their consistency. Facebook introduced 360 Video & Live Video, Instagram launched 60-Second Videos & Instagram Stories, Periscope for Twitter. And YouTube is the second largest-most popular social network. Furthermore, video marketers need to remember that people share feelings in a social media environment, not facts.
How Design Ocean Can Help
Our experienced team and management have years of excellence to deliver top-notch solutions with a bold strategy to achieve required outcomes. We understand the importance of professional brand video that takes your business to new levels of growth and success. Design Ocean can help your firm stand out from the competition and create a video that drives sustained growth in your business.