Importance of Good Website Design

As customers have become online-savvy, it is essential to have a professional website design for your business with high-end usability and functionalities.

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

A good business website is not just one that attracts visitors or is nice to look at. It is one that produces results that drive success through your business goals.

If your website looks unappealing then your audience will immediately leave your page for a competitor’s website and you’ll miss out on leads

Now that you know the importance of professional designed website, it’s time to jump on elements that makes a quality website design and stands out your business from competitors.


When users access your website, they want to explore information quickly and easily. If you want leads to remain on your page, you must implement a sitemap that is easy to navigate otherwise you’ll discourage your audience from engaging on your page.

This is essential especially when your website has so many pages and menu that shows a list of the different web pages. When the website navigation is designed well, users can easily explore and it doesn’t need to have state of the art typefaces. Settle for a simple yet intuitive navigation that can make your audience come back for more. Below are some examples of professionally built navigation and sitemaps.

Good Content

The content on your site should be informative and help visitors better understand your products and services. It literally communicates your company’s brand position and promise.

When there is too much text on a page, the page becomes visually cluttered making it more difficult for a reader to physically read the page. So, it’s important when a copywriter writes the content and the designer creates the info-graphics, message should be short and to the point.

In most cases, readers tend to remember the message when it is concise and something that the readers can identify with.

Consistency and Visual Elements

It includes the color theme, typography, info-graphics, relevant images and other details. A professional website has a balance between attractive design and content that’s easy to read and quick to load. Web pages should have an exceptional layout so that they can appear more appealing to the users and make them want to engage with your website. It needs to feed people’s eyes because this is where every engagement will begin.

If your company has a logo and that logo design is utilized frequently in print materials (i.e. business cards, pamphlets, letterheads, etc.), then the logo, colors, brand messaging and imagery used for print must be carried over into the website design. It is important for your customers to be able to recognize your brand in all forms of communication so they associate your brand position. Often when the visual elements changes with a brand, it can cause customers to feel uncomfortable and create a negative image of your company.

Build Trust & Credibility

Building trust & credibility among your audience is extremely important, but will not happen unless you really get to know them and what they value. If your website designed poorly or the information looks outdated, your visitors won’t trust your business. On the other hand, a professionally designed website signals trust with your audience. They will trust your company and feel comfortable checking it out further.

When it comes to finding a reputable business, consumers want to know where a company stands in the industry. The content that you create and publish to your website helps show consumers to trust your brand. If your website looks more welcoming and trustworthy to visitors, it will increase traffic on your website and create new opportunities for your business.

Formatting & SEO

Just like how we read a book, it is comfortable to read a web page from left to right, top to bottom.
Web Designers use the same reading pattern when they’re designing a website. Because most people read starting from the upper left area, designers put the most important information there. It increases the chances of delivering your message to the visitors who can become your potential customers.

Aside from formatting of your website, certain web design elements can directly affect search engine optimization (SEO). Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly. Website structure and content both need to be optimized for search engines like Google, Bing & Yahoo. Professional website design includes SEO services that ensure consumers can find your website easily.

How Design Ocean Can Help

Our experienced team and management have years of excellence to deliver top-notch solutions with a bold strategy to achieve required outcomes. We understand the importance of professional website design that takes your business to new levels of growth and success. Design Ocean can help your firm stand out from the competition and build a brand that drives sustained growth
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